About us

Suprabhat Tea emerged from the New Year Golden Tea Group, renowned for producing the world’s most premium tea. Since 2000, the company has been dedicated to the art and science of tea, conducting extensive research. In 2013, it intro-duced a range of teas for enthusiasts worldwide, offering 15 fla-vors, including Akka Tea, Golden Tips, and Silver Tips, with prices ranging from 25,000 to Z1 lakh per kilogram. Suprabhat Tea has become one of the most beloved brands among tea lovers in India and abroad. Looking ahead, the company aims to achieve a revenue of 225,000 crore and supply 250 million kilograms of tea globally within the next five years, including exports. Suprabhat Tea has established a strong presence in the GCC, Europe, Amer-ica, Australia, and Asia. Since its inception, a long-lasting rela-

Our Values

Morning tea is more than just a drink; it embodies the essence of humanity. We are the embodiment of unity, fostering relationships that transcend boundaries and cultures. In every cup, we celebrate nature’s embrace and the spirit of brotherhood.

Our journey begins amidst lush tea plantations, where delicate leaves are nurtured by the gentle touch of the earth. We honor the sanctity of nature and strive to preserve its pristine beauty for generations to come. Through sustainable practices and unwavering commitment, every sip of Suprabhat Chai leaves a positive footprint on the world.

Suprabhat Tea embraces the harmony between human interaction and nature conservation. Inspired by the universal language of tea, we create spaces where conversations flow

Key Pillers

Dr.M M PRASAD

Managing Director & Chairman
Newyear Group
Mr. M.M. Prasad, the Managing Director of the Newyear Group f Companies, is a visionary and a top-notch tea taster with ex¬nsive knowledge and expertise in the industry. His deep un¬erstanding and insightful perspectives have significantly con¬ibuted to elevating New Year Group, Suprabadh Tea, and vari¬us international standards. He has been honored with numer¬us accolades, including the Business Icon Award in 2012 and e Global Peace Award from the Council of Universal Peace in okyo, among countless other recognitions.

Sari.P. Sasi

Director Newyear Group
Sary T Sasi is a seasoned financial expert with a decade of experience in development and networking. Her expertise in streamlining op¬erations and building relationships has driven success across diverse corporate roles.

Mr. Uadayakumar Govind

Founder & CEO Avataa Beverage
Third Gen Planter Udayakumar runs Billimalai Estate, producing award-win¬ning Avataa teas. Known for innovation, Billimalai's unique teas are pre-sold annually. Committed to sustainability, he holds Rainforest Alliance cert & pioneered coir pith, Global tea expert.

Mr. Uadayakumar Govind

Founder & CEO Avataa Beverage
Third Gen Planter Udayakumar runs Billimalai Estate, producing award-win¬ning Avataa teas. Known for innovation, Billimalai's unique teas are pre-sold annually. Committed to sustainability, he holds Rainforest Alliance cert & pioneered coir pith, Global tea expert.

A. . Binoy

Founder & CEO, 3C Capitals New Delhi
A seasoned investor, founded 3C Capitals. He specializes in PE and high-growth investments in India.

T.C Sethumadhavan

Vivekanada Education Trust Secretary
T.C Sethumadhavan, prominent education and social Worker, leads Interna-tional Sri Krishna Kendra, Kerala Productive Council, and Vivekananda Trust

Anand Swarup Shukla

Social Worker
Anand Swarup Shukla is a dedicated social worker with a background in edu-cation, political science, and extensive grassroots development experience across India.

History

A quarter of a century ago, in the year 2000, Dr. M.M. Prasad planted the seed for the idea of New Year Tea Group A. devoted follower and advocate of Osho, the renowned philosopher and revolutionary, Dr.M.M. Prasad dedicated himself to spiritual enlightenment, social reformation, and nurturing the spirit of entrepreneurship. Early in this century, he ventured into the tea business, achieving success across various enterprises. His journey continues through scientific research and development, recognizing the social and environmental significance of his work.

Guided by the philosophy of Ujwal Prakashan, Dr.M.M.Prasad aims to create a global brand synonymous with trust and quality, deeply rooted in India’s rich cultural and traditional heritage. He emphasizes not only business aesthetics and norms but also the overarching growth and safety of humanity. His paramount objectives include empowering the workforce and fostering self-sufficiency. Through these efforts, the vision of India’s progress, as envisioned by Gandhiji, can be realized by driving rural development

 

Government of india
Certificates

  • Central fsssai license
  • Buyers certificate
  • Distribution license
  • Export license 1
  • Export license 2
  • Certificate of IEC